About SIRUI

SIRUI is a pioneering brand in photography and videography equipment, established in 2001. From our inception, our mission has been to empower creators—whether professionals or enthusiasts—with high-quality gear that doesn’t compromise on performance or value.

Our Origins & Growth

Founded in the Pearl River Delta of China, SIRUI quickly developed a reputation for building excellent camera supports—tripods, monopods, heads—using advanced manufacturing processes and strict quality standards. Over the years, we expanded into optical lenses, particularly anamorphic and cine lenses, and more recently into lighting solutions. With each innovation, we aimed to blend technical excellence with real-world usability.

What We Do

At SIRUI, we design equipment for storytellers—those who shoot films, documentaries, events, or simply everyday moments that matter. Our product range includes support systems (tripods, fluid heads, monopods), cine and mirrorless lenses (including anamorphic, autofocus, and cine-prime models), and lighting systems tailored for studios, outdoor shoots, and content creators. Every item is engineered with core values in mind: reliability, precision, and creative freedom.

Excellence & Quality

Quality is non-negotiable for us. We employ rigorous testing protocols on materials, finishes, optical performance and durability. From extreme temperature cycles to drop tests, we ensure our gear stands up to professional demands. This ambitious approach has earned us design awards and a global network of showrooms and service centers.

Why Choose SIRUI

• Strong Value: High-performance gear offered at competitive pricing, making pro-level toolkits more accessible.

• Creator-First Design: Gear developed with feedback from filmmakers and photographers, prioritizing usability and results.

• Global Support: Extensive service network and warranties aim to build trust and lifetime value for our users.

• Innovative Vision: SIRUI continues to explore new product categories—optics, lighting, accessories—to meet evolving creative needs.

Our Commitment

We are committed to helping each creator capture their vision. With the right tools, a story becomes more powerful, an image more compelling, and your creative voice more distinct. Our slogan, “Helping You Capture Your Imagination”, reflects that promise: to equip you not just with gear—but with possibility.